MUM (Multitask Unified Model) is a multi-modal algorithm that Google claims is x1000 more times powerful than BERT and is being rolled out into the search engine in the near future.
The most important thing to note is its able to understand different elements beyond text such as images and video when looking at matching user queries.
Here’s some important resources to read and practical examples so you can stay ahead of the curve:
- Google MUM: A new AI milestone for understanding information
- Elie R. & Oncrawl The Rise of Multimodal and Multilingual Search
- Rebecca Sentance & Econsultancy What will Google’s multimodal search and MUM mean for SEO? We asked the experts
- Towards Data Science Will Google’s MUM Kill SEO? https://lnkd.in/ekv-SQbU
Rowan Zellers MERLOT: Multimodal Neural Script Knowledge Models https://lnkd.in/eJQXGufi