Google’s MUM is on the Way

MUM (Multitask Unified Model) is a multi-modal algorithm that Google claims is x1000 more times powerful than BERT and is being rolled out into the search engine in the near future. 

The most important thing to note is its able to understand different elements beyond text such as images and video when looking at matching user queries. 

Here’s some important resources to read and practical examples so you can stay ahead of the curve:

Rowan Zellers MERLOT: Multimodal Neural Script Knowledge Models

Author: Daniel Liddle

Global SEO expert specialising in strategy, content, data, tech and automation.