Below are the most frequently asked questions about SEO.
SEO stands for “search engine optimization.”
Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
SEO involves optimizing a website or web page so that it appears higher in search engine results pages (SERPs), thus increasing the website’s visibility and traffic. This can be done through optimising the website’s content, structure, and on-page elements like titles, metadata, and anchor text. As well as developing off-page SEO tactics like link building.
Local SEO is the process of optimising a website for local search engine results. This includes optimizing the website content, on-page elements, and off-page elements such as local directories and reviews.
Technical SEO is the practice of improving the visibility and ranking of a website by improving its technical infrastructure and on-page optimization. Technical SEO focuses on the structure of a website, the optimization of its internal linking, the optimization of its title tags and meta descriptions, and the optimization of its robots.txt and sitemap files.
The cost of SEO varies depending on the size and complexity of the project, your market, and the level of competition. Generally, SEO services start at around £1,000 per month, but can be much higher depending on the size and scope of the project.
On-page SEO involves optimizing the content, HTML tags, and other elements of a page that influence a site’s visibility in search engine results.
Off-page SEO is the process of optimizing a website’s external factors to improve its position in the search engine results pages. This includes things like link building and brand engagement.
keyword research tools like Google AdWords Keyword Planner or semrush.com, looking at competitor websites and their SEO strategies, and using Google search results to get an idea of what keywords people are using to find your type of business.