It’s key when using any type of resource whether that’s in-house or client that you give clear strategic narrative and precedence to tasks which will see results quicker.
This helps building key relationships with developers.
Using a prioritisation matrix we can make a custom logic to how we formulate tasks in a sprint or throughout the year that goes beyond tech. The foundations of which are built on these initial pillars:
– Business Value: Est. impact it will drive based on forecasting potential revenue/user increase.
– Resource: How laborious the task may be.
– Strategic Value (Optional): Business objectives beyond revenue and traffic. Essentially a vanity metric.
– Cost (Optional): Potential to create a cost model for full ROI.
Scoring each activity with this in context will give you a clear priority order with low cost & high value activity descending.
Here’s some more resources similar to this topic:
- Adam Gent – SEO and Agile Iterations
- Heather Campbell – How to Prioritize SEO for the Greatest Business Impact
- Kameron Jenkins – SEOs & Developers: 7 Tips for Working Better Together & Getting Your Projects Implemented
- María Camañes Forés – How to work with developers to get your SEO recommendations implemented
If you have any other tips for working with developers feel free to drop a comment.